Aviv Kesar - Dat

Dat | Retail Packaging & PR | 2026

Awarded 1st Place Check it out!

The 2026 Design Challenge asked students to design an influencer PR box for a new luxury confectionery brand. Submissions had to contain and protect the retail product while elevating the user experience through an engaging, memorable unboxing moment.

Graphic Designers: Halina Herc, Aviv Kesar, Samantha Heintz
Structural Designers: Tyler Innes, Marissa Johnston, Izack Padilla, Edison Chow
Advisors: Irene Carbonell, Javier de la Fuente, Linh Toscani

What is Dat?

Dat is a luxury confectionary brand introducing an original premium product. These are bite-sized, guilt free, date cakes. Through our flavors we bring the taste of travel to you.

Our mission is reimagining indulgence—where you can indulge without compromise.

Our Cakes & Flavors

Our Brand

Deliverables called for physical and digital versions of the concert program. Digital programs were accessed via QR codes in the lobby.

Retail Packaging

PR Box

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