AfterEcho | 2026
Cal Poly’s student-directed and choreographed dance concert united over 120 dancers and 22 choreographers in a collaborative production culminating in three performances at Spanos Theatre. As lead director, Aviv Kesar oversaw the concert’s creative vision while also art directing and designing the promotional campaign and visual identity for the event.
Creative Strategies
Recognized the gap in the departments posters in terms of color. Posters tend to lean dark and moody, this was an opportunity to bring more of a spark in energy.
Bold and simple typography.
Manipulated photography mirroring the title of the concert, bringing a dynamic quality to what is a usually static image.
Art Direction – Photoshoot
Special thank you to photographer Ayden Gregory.
Program
Deliverables called for physical and digital versions of the concert program. Digital programs were accessed via QR codes in the lobby.
Socials
Physical Poster
Branding
