Aviv Kesar - ARK Arak Label

ARK Arak Label | 2026

Arak, an Israeli/Middle Eastern anise-flavored distilled spirit, has been a staple of bridging generations. A drink associated with bringing together of flavors, moments and people.

This work has been an homage to my Aba and Saba (Father and Grandfather. There is something incredibly special about the sharing of stories, a challenge going into this was finding how to best communicate that through symbolism and form.

Creative Strategies

The intricate texture of Tree rings reflects the notion of time, generations and the distillation process in oak barrels.

Imperfections in hand drawn typography emphasizing human touch and the imprints of our lives. With all our experiences what we are left with is memory.

Minimalist typography used to elevate the product. Juxtaposed to the complex patterns and illustrations a moment of breath is necessary. Here, it is done in type.

Final Label

Moodboard

Drawing from symbols from my family’s lineage and experience, I set to cultivate a warm tone while staying true to the culturally recognized green used in Israeli Arak packaging.

Sketches

Type & Color

Layflat Label

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